And in order to be the best service provider, you actually have to serve the customer, and you need to understand the customer to serve the customer. And that’s what business is, right? Serving others.Ĭhad Jones: From a place of leadership, you have to start with service. Not literally, the people who like rats (unless you’re me), but the people who should get your attention because they’re the ones you’re serving with the work you’re doing. Because not everyone will care about the work you do.īut those people who appreciate, find value in, and feel a connection to your work-those are your most important people, your rat people. And I’ve felt that in order for your business to succeed and to support you, you’ve got to find your “rat people”. But, how does that relate to this podcast that you’re listening to right now? Well, most people don’t like rats, but the ones that do, like me, are pretty passionate about them. Pet rats, rat tattoos, I even had a bright pink rat logo for one of my companies. But I really want to talk about them for a minute. I also think a lot about rats - to be clear, this podcast isn’t about rats. In between we’ll be calling up some smart folks I know to chat about the human side of business - something I think a lot about. In this season we’re doing something new-we’re running small business spotlights, which are audio diaries from small businesses that we want to help support.
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I've run my own small company for 21 years and I’ve written books on how bigger isn’t always better in business.